How do I know what colleagues are doing?

Ask Snap-D

By Sandra Napoli-D’Arco

Looking for advice on how to grow your solo practice or build your small, midsize or large law firm? Send all legal marketing, business development, strategic planning and firm management questions to Sandra@snap-dmarketing.com. Responses to reader questions will appear anonymously in Ask Snap-D every Wednesday. Sandra Napoli-D’Arco, founder and president of Snap-D Marketing Inc., is a legal marketing and business development consultant. She has led marketing and business development teams and initiatives for firms with national practices.

Posted April 23, 2014 3:05 PM

Updated June 17, 2014 3:39 PM

Dear Snap-D, What is the best way to stay abreast of cases handled within the firm? As a new partner, if I am not working on a particular file, I typically don’t know the various cases the firm in handling. Without this information, it’s difficult to promote the firm’s services and cross-sell.A: It sounds like your firm doesn’t have a system in place by which all attorneys are made aware of firm work. You are prudent in thinking about this in advance because how can you possibly market the firm …

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