What to do with a business card collection

Ask Snap-D

By Sandra Napoli-D’Arco

Looking for advice on how to grow your solo practice or build your small, midsize or large law firm? Send all legal marketing, business development, strategic planning and firm management questions to Sandra@snap-dmarketing.com. Responses to reader questions will appear anonymously in Ask Snap-D every Wednesday.

Sandra Napoli-D’Arco, founder and president of Snap-D Marketing Inc., is a legal marketing and business development consultant. She has led marketing and business development teams and initiatives for firms with national practices.

Posted July 23, 2014 2:36 PM

Dear Snap-D, I have about 20 years’ worth of other people’s business cards sitting in my desk drawer. What do you suggest I do with them?A: Go through the cards and keep the cards from the people who are worth the follow-up. There are business card management computer programs and apps that read and scan any card within seconds. Some can scan several cards at once and also read many languages. Once you have the contacts in your system, follow-up with them — connect with them on LinkedIn or schedule a …

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