For companies, perils abound when soliciting information at point of sale

Lawyers' Forum

By Livia Kiser and Nerissa Coyle McGinn

Livia Kiser is a partner at Loeb & Loeb LLP, where she co-chairs the firm’s Health and Wellness Marketing Compliance Task Force and is a member of the firm’s class-action and regulatory defense department. She can be reached at lkiser@loeb.com.

Nerissa Coyle McGinn is a partner at Loeb & Loeb focusing on matters involving the convergence of advertising and promotions, emerging media, technology and privacy law as well as intellectual property law. She can be reached on nmcginn@loeb.com.

Posted November 26, 2014 2:47 PM

Of all of the numbers that are part of your daily personal life, which are important enough to keep private? Your Social Security number? Definitely. Your date of birth? Maybe — depending on how cautious (and how old) you are. What about your cellphone number? Probably, even though registering on the do-not-call list is supposed to largely insulate you from unwanted phone calls from people you don’t know trying to sell you stuff. But what about your ZIP code? These days, with the proliferation of …

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