Our ship is sinking. How do I survive?

Ask Snap-D

By Sandra Napoli-D’Arco

Looking for advice on how to grow your solo practice or build your small, midsize or large law firm? Send all legal marketing, business development, strategic planning and firm management questions to Sandra@snap-dmarketing.com. Responses to reader questions will appear anonymously in Ask Snap-D every Wednesday.

Sandra Napoli-D’Arco, founder and president of Snap-D Marketing Inc., is a legal marketing and business development consultant. She has led marketing and business development teams and initiatives for firms with national practices.

Posted December 17, 2014 2:43 PM

Dear Snap-D, I’m a junior partner at an 80-person law firm that is laying off associates and partners. All of the decisions are being made at the top without a lot of communication to anyone else. Several partners and I are nervous that we might be next and want to make ourselves marketable to other firms should we need to make a move. Any advice?A: The characteristics that make you marketable are schools attended, contributions you’ve made to the firm, hours billed, willingness to accept work, compatibility …

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