Dear Snap-D: I am an attorney for consumers. I have accounts on LinkedIn, Facebook and Pinterest, but it is difficult to keep each account up to date. Any suggestions to streamline it all?
A: I feel your pain. One way to make things easier on yourself is to create a regular schedule detailing when and what you will post to your sites. This will save you a lot of time each day and will allow you to plan ahead.
In addition, there is no reason to post to each site individually. With a service like HootSuite, you’re able to manage all of your social networks on one dashboard. The best news is that if you decide to spread across additional social media platforms, you can manage those through HootSuite as well.
As far as writing content, you may want to consider hiring someone to take the burden off of your shoulders. And remember — you don’t always have to produce original content.
That truly is the beauty of social media. Provided you acknowledge your sources of information, you can retweet or provide links to content that you believe will benefit your audience.
Q: I find that it’s much easier for men to develop business than it is for women. Why is this the case?
A: Your question infers that your premise is accurate. Business development requires work, tenacity and a strong commitment to relationships. If a male counterpart has an abundant amount of business, it has nothing to do with his genetic makeup and everything to do with the quality of work produced and his ability to create, maintain and expand relationships. You can do all of the very same.
I have many women clients who are surpassing men in numbers in their firms. It’s mind over matter. They have no more of an advantage than you. Simply show and act the part. Good things will come.
Please believe me when I say that I see it happen every day. It’s time to stop harping on issues that women overcame many years ago. We are equals: Think it, believe it, live it. Enough said.
Q: I just returned from a lunch with a potential client. Of course, I would like to do everything right. Shall I write a handwritten note or send an e-mail?
A: While an e-mail will get there a lot quicker, a written note is always a nice touch. Write the note on a nice, firm postcard or some nice stationery and drop it in the mail right away. The extra step will show that you really care. Best of luck!