Take me out to the ballgame, but fewer and fewer say yes

Sports Marketing Playbook

By Douglas N. Masters and Seth A. Rose

Douglas N. Masters is a partner at Loeb & Loeb LLP, where he litigates and counsels clients primarily in intellectual property, advertising and unfair competition. He is co-chair of the firm’s intellectual property protection group and he can be reached at dmasters@loeb.com. Seth A. Rose is a partner at the firm, where he counsels clients on programs and initiatives in advertising, marketing, promotions, media, sponsorships, entertainment, branded and integrated marketing, and social media. He can be reached at srose@loeb.com.

Posted February 14, 2017 1:44 PM

Major League Baseball should be riding high. The 2016 season was one for the record books. The World Series championship not only ended with the Chicago Cubs’ finally snapping the longest championship title losing streak in North American major league professional sports history, but the contest also featured the Cleveland Indians, who had the second longest championship losing streak in baseball.Seven games, the last one going extra innings — and with a rain delay! Ticket sales were brisk and prices were high …

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As NFL protects lucrative Super Bowl IP, some businesses retort

By now, everyone knows that brands pay big bucks to air commercials during the Super Bowl. This year, advertisers shelled out roughly $7 million for a 30-second spot, for an estimated total of $650 million, according to estimates by the Sports Business Journal.
By Douglas N. Masters and Seth A. Rose