LinkedIn branding for lawyers: 5 easy, effective posting options

Be That Lawyer

By Steve Fretzin

Steve Fretzin is the author of “Sales-Free Selling,” “The Attorneys Networking Handbook,” “The Ambitious Attorney” and “Legal Business Development Isn’t Rocket Science.” To learn more, catch Steve’s podcast BE THAT LAWYER or go to fretzin.com.

Posted April 23, 2024 11:42 AM

When I started using LinkedIn back in 2007, I knew it would become the huge success story that everyone now knows it to be today. Within a few years, I was heavily involved in teaching LinkedIn as a tool for business development for lawyers. My anecdote in a room with 50 lawyers was to ask them to hold up their smartphones. Once they were all up in the air, I had them imagine dropping them into a toilet. The looks on their faces were hilarious. I would then mention that they should go back to always being tied to a corded …

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